Sydney Camera Hire
Sony Alpha 7 III


Sony a7 iii Mirrorless Digital Camera (Body Only)

Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 , as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter or silent shooting, derse 4K deo capabilities and more, Sony has created a new tool that ges all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.

“We are continually pushing to deler more for our customers – more versatility, more functionality and most importantly, more innovation,” said Neal Manowitz, ce President of Digital Imaging for Sony Electronics. “With the new α7 , we’ve taken many of our newest and most advanced imaging technologies from the acclaimed the α9 and α7R models and paired them with an all-new 24.2 MP back-illuminated sensor to deler the ultimate full-frame camera for enthusiasts, hobbyists and professionals alike. It’s a camera that punches far above its weight class in every capacity. Combined with our impresse selection of 26 nate full-frame E-mount lenses, it prodes a level of performance that is simply unmatched in the industry.”

Spectacular full-frame image quality

The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5 stop improvement in image quality. The camera also features a masse 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the brant colour of nature.

This new full-frame model can also output 14 bit RAW format even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 steps shutter speed advantage.

Significant advances in AF speed and performance

The innovate new α7 full-frame mirrorless camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model. This innovate AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2xii the focusing speed in low-light condition and 2xii the tracking speed compared to the preous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.
The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptorx. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for mong focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.

Speed to capture every decise moment

The new α7 is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW imagesxi. This high speed mode is available with either a mechanical shutter or a completely silent shooting, adding to the

immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in le ew mode with minimal lag in the ewfinder or LCD screen.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting enronment, users can actate the Anti-flickerxii function to allow the α7 to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

High quality 4K deo

The new α7 is an outstanding deo camera as well, offering 4K (3840×2160 pixels) deo recording across the full width of the full-frame image sensor. In deo mode, the camera uses full pixel readout without pixel binning to collect about 2.4xx the amount of data required for 4K moes, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma)x picture profile is available on the α7 as well, which supports an instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as zebra functionality, gamma display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reewed and eventually edited into 4x or 5x slow motion deo files in Full HD resolution with AF tracking.

Upgraded build, design and customisation

Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the α9 and then again in the α7R . These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / moe recording, relay recording and more. Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per chargei, it offers the world’s longest battery life of any mirrorless camera, as the new camera utilises Sony’s Z series battery NP-FZ100 that have approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the α7 II.

The new camera features “My Menu” functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and reew, and edit the first three characters of all still

All equipment is available for delivery Australia-wide or pick-up from Fox Studios Australia, Moore Park. When enquiring please let us know your delivery details and we'll provide relevant pricing when quoting. Pick-up is free.